About Welfare Concepts

Discover Our Journey So Far

Welfare Concepts, founded by Richard Emslie and Richard Olde Riekerink, stand at the forefront of veterinary medicine innovation, with a commitment to the welfare and wellbeing of dairy cattle.

Our mission is not just about developing products; it’s about ushering in a new era of compassionate animal care, redefining standards, and ensuring the dignity and comfort of every cow in the herd.

A line of cow walking in the field

At Welfare Concepts, we’re not satisfied with the status quo. Traditional approaches to animal health often overlook the emotional and physical needs of cattle and dairy cows. That’s why we’re pioneering a complete new concept, one that places the welfare of cattle at its core.

Our innovative solutions are designed to not only treat ailments but to truly care for the animal, from calfhood to adulthood.

Our Areas of Expertise

Veterinary Medicine

Our founders, Richard Emslie and Richard Olde Riekerink, bring decades of on-farm experience and a deep understanding of cattle health

Research and Development

Extensive background in developing veterinary medicines with leading industry brands

Compassionate Care

Every product we develop is rooted in the belief that animals deserve the highest level of care and respect

A veterinarian injecting a treatment in cow teats
Fifteen trial calves drinking
Calves drinking milk
New Zealand Dairy Cows in the Paddocks

Meet our Dedicated Team

Discover the products Welfare Concepts are developing to improve animal welfare

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