Transforming Cattle Care with Innovation and Compassion
About Welfare Concepts
Welfare Concepts, founded by Richard Emslie and Richard Olde Riekerink, is a pioneering veterinary medicine company dedicated to revolutionizing animal health, particularly in the domain of dairy cattle. With a mission deeply rooted in animal welfare and efficiency, our team of veterinarians brings decades of experience in farm settings, research, and business development within the animal health industry.
Driven by a passion for animals and agriculture, our founders recognized the need for innovative solutions in the animal health sector. Many existing products and procedures are outdated, lacking a focus on the wellbeing of the animals they serve. Welfare Concepts was born from the desire to change this narrative.
We provide innovative solutions to revolutionize animal health and improve animal welfare
Our Missions
Innovate in Animal Health
We strive to develop novel approaches and veterinary medicines that enhance efficiency and elevate standards of animal welfare.
Cattle-focused Solutions
Our main target species are dairy cows, where we aim to introduce new concepts that improve their health and quality of life.
Lead the Way
By challenging traditional methods and embracing modern veterinary science, we seek to set new benchmarks in animal care.
Innovative Solutions for Revolutionizing Animal Health
Revolutionizing Calf Care
Groundbreaking alternative to the painful disbudding procedure for calves
Dairy Cow Health
Solutions for mastitis prevention and hypocalcaemia management
Animal Welfare
Our innovative approaches aim to improve the management of pain & inflammation
On-Farm Sustainability
Increased reproductive efficiency to reduce on-farm emissions and wastage
Our TEAM
Leading the Herd to Healthier, Happier Lives
Our team of passionate veterinarians and researchers believes that true innovation goes beyond the laboratory. It’s about understanding the unique needs and behaviors of dairy cattle, and developing solutions that enhance their quality of life.
From nutrition to stress management, our holistic approach addresses every aspect of cattle health and happiness.
Read about Welfare Concepts in the news
Meet the Founders of
Welfare Concepts
Meet the founders of Welfare Concepts, Richard Emslie and Richard Olde Riekerink.
World-first disbudding alternative developed by NZ vets
Kiwi farmers could soon have another tool to add to their animal welfare kit.
Welfare Concepts Raises NZ$3 Million To Pioneer World-first Innovations In Dairy Herd Welfare
One of these is a world-first alternative to disbudding (removal of the tissue that grows horns) of young calves.
Join us in shaping the future of animal health
At Welfare Concepts, we’re not just developing products; we’re creating a new standard of care.
Join us in our mission to revolutionize the way we think about cattle health, and together, let’s build a brighter, more compassionate future for dairy cattle everywhere.